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(Arden Hills, Minn.) May 19 - After leading innovation in the dairy industry for nearly 100 years, Land O'Lakes brings new life
to the butter category with Butter with Olive Oil, a new product that combines the natural simplicity and purity of LAND O LAKES® Butter
with the goodness of olive oil.
Made entirely from three pure ingredients - cream, olive oil and salt - LAND O LAKES® Butter with Olive Oil is
all-natural and has the rich, creamy taste of LAND O LAKES® Butter with 50 percent less cholesterol, 0g trans fat per serving,
and 45 percent less saturated fat than traditional butter.
"With natural foods and pure ingredients growing in popularity, consumers are looking for foods that are not only delicious, but also
contribute to their overall health," said Peggy Ellingson, Vice President of Marketing. "LAND O LAKES® Butter
with Olive Oil is the first product on the market to combine the delicious taste of real butter and the benefits of olive oil without
sacrificing purity with artificial flavors or additives."
LAND O LAKES® Butter with Olive Oil will be available in grocer dairy cases nationwide beginning in mid-May. The product
will be available in a seven-ounce, re-sealable tub with a distinctive blue lid. Consumers will find it in the butter section next to
other LAND O LAKES® products.
Much like butter's hallowed place in the American kitchen, olive oil has been a dietary staple worldwide for thousands of years. Once
called "liquid gold" by Homer, and "the great therapeutic" by Hippocrates, it has recently gained popularity in
American cuisine as well, with health experts praising its high content of "good" fats (monounsaturated) and ability to lower bad
(LDL) cholesterol levels.
Americans have adopted olive oil into their daily cooking repertoire, but until now they haven't been able to take advantage of its benefits
when spreading butter on toast or baked goods. The introduction of LAND O LAKES® Butter with Olive Oil offers the perfect
solution - multiplying the uses for olive oil and making delicious LAND O LAKES® Butter more spreadable right out of the refrigerator.
About Land O'Lakes
Land O'Lakes, Inc., a Minnesota-based food and agriculture company, is a leading supplier of quality dairy products. In 1921,
Land O'Lakes began making butter from sweet not sour cream. Ever since that breakthrough, the company has been a leading
producer of butter and other pure, wholesome dairy products that deliver simple goodness to consumers. Visit landolakes.com for great recipes
and meal ideas.
About Land O'Lakes Butter Products
Land O'Lakes is the only butter manufacturer offering an all-natural butter and olive oil product containing only three ingredients: cream,
olive oil and salt. This latest offering is part of a company effort to introduce innovation and convenience to the butter category.
This initiative has led to the introduction of such products as LAND O LAKES® Spreadable Butter with Canola Oil and
LAND O LAKES® Light Butter with Canola Oil, as well as the FlavorProtect® Wrapper, the company's exclusive, specially-designed
butter wrapper that seals in freshness and keeps out other flavors.
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