The Land O'Lakes Blog

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Show off your mom’s best recipe for a chance to win!

Show off your mom’s best recipe for a chance to win!

Whose mom makes the best chocolate chip cookies? Mine, of course. (And you’d probably say the same.)


With Mother’s Day quickly approaching, showcase your most favorite baked treats or cooked entrees created with love by your mom (or a mom you know) for a chance to win the grand prize (pictured above): a KitchenAid® Artisan® Stand Mixer, a Nordic Ware® Heritage Bundt® pan and a fluted cake plate.


Simply snap a shot of your mom’s signature recipe, include the hashtag #MomMadeItBest and our Instagram handle @landolakesktchn within the description accompanying your photo, and post it to Instagram between May 1 and May 11, 2015 for an opportunity to win! Our panel will judge images based on photographic clarity and recipe appeal, as well as the tie to all things Mom. (See Official Rules below.)


Whether you gift it all to the favorite mom who inspired your shot, or keep the prizes for yourself, you’ll be equipped with plenty of great new tools to use in the kitchen. Good luck!




Land O’Lakes 2015 “Mother’s Day Instagram Contest” (“Contest”)





SPONSOR: This Contest is sponsored by Land O’Lakes, Inc. (“Sponsor”).


ELIGIBILITY:  The Land O’Lakes 2015 Mother’s Day Contest (the “Contest”) is open only to legal adult residents of the 50 United States and the District of Columbia who are the age of majority in their state or district of residence at the time of entry. Participants must have the Instagram application downloaded on their mobile smart device (“Device”) and must have an Instagram account as of date of entry.  Employees of Land O’Lakes, Inc. (“Sponsor”) and its parent companies, affiliates, franchisees, sales representatives, distributors, agents, and vendors involved with this promotion, and the immediate family and household members of all such employees, are not eligible to enter or win. Contest is subject to all applicable federal, state and local laws and regulations. Void where prohibited by law.


TIMING/ENTRY LIMITS: The Contest begins on May 1, 2014 when the Sponsor posts the first public Contest notice and ends at 11:59 p.m. Central Time on May 11, 2014 (the “Entry Period”). All tagged Entries must be received before the end of the Entry Period to be eligible.  Any person attempting to submit Entries on behalf of a group will be ineligible to participate or to receive a prize.  Sponsor’s computer clock is the official timekeeper for the Contest, and Entries are not valid until the information is received by Sponsor’s computer or Device.


HOW TO ENTER: Before entering the Contest, the “Private Account” option in your Instagram account settings must be set to “OFF.” During the Entry Period, (i) pick a photo of a recipe that you learned to make from a mother in your life (not limited to your own mother); or a photo of a recipe made by a mother in your life; (ii) follow the application instructions to upload your photo to Instagram; (iii) and tag your photo with the hashtag #MyMomMadeItBest or #MomMadeItBest, and the mention @LandOLakesKtchn. All submitted photos must be original; photos must NOT be copied from cookbooks, the Sponsor’s website, competitor websites or any other source. You may enter as many photos as you like as long as each photo is different and uploaded separately. Photos must be uploaded in accordance with the Instagram Terms of Use ( Each uploaded photo will be counted as one (1) entry (“Entry”) and is subject to the requirements outlined herein. Normal Internet access and Device usage charges imposed by your mobile service provider will apply. 

By entering, you agree that any information collected in connection with the Contest may be used by Sponsor for the intended purpose and as otherwise outlined herein. All entry information must be manually keystroked by the entrant and include a valid Instagram account.  In the event of dispute as to the identity or eligibility of a winner based on the Instagram account, or if more than one person uses the same account, the winning entry will be declared the “Authorized Account Holder” of the account submitted at the time of the entry, unless agreed otherwise.  The “Authorized Account Holder” is the person to whom Instagram or the applicable Internet service provider has assigned the account. We expressly reserve the right to disqualify any entries that we believe in good faith are generated by an automated program or via scripts or via any other means that are fraudulent or not allowed by these Official Rules.  By participating, all entrants agree to abide by these Official Rules. 

ENTRY REQUIREMENTS: All submitted materials become the property of Sponsor and may be regrammed and otherwise used as outlined herein by Sponsor. Any Entry containing materials that are deemed inappropriate or offensive, in Sponsor’s sole discretion, or otherwise violate the terms of these Official Rules, may be disqualified.

  • Entries must not contain material that: is inappropriate, indecent, or harassing; contains profanity or obscene content; is hateful; promotes violence or harm to another living creature; is otherwise offensive (as deemed by Sponsor in its sole discretion).
  • Entries must not contain advertisements, personal or commercial solicitations.
  • Entries must not promote any political agenda or party.
  • Entries must not include advertisements or promote any brand or product owned by entity other than Sponsor.
  • Entries must be in keeping with Sponsor’s image and not contain any material that could reflect negatively on the name, reputation or goodwill of Sponsor, its subsidiaries or affiliates.
  • Entries must not violate or encourage the violation of any law, rule or regulation.

PRIZE AND APPROXIMATE RETAIL VALUE: One grand prize pack (“Grand Prize Pack”) will be awarded to the individual with the best recipe photo as determined by the below criteria. Entries will be judged by representatives of Sponsor who are experienced in the below criteria.

One (1) Grand Prize Pack: Land O’Lakes Mother’s Day Prize Pack: KitchenAid® Artisan® Series 5-Quart Tilt-Head Stand Mixer, Nordic Ware® Heritage Bundt Pan and All Occasions Cake Stand. (Sponsor reserves the right to substitute any portion of these prizes for a prize of equal or greater value.). Approximate Retail Value for Grand Prize Pack: $550.98. 


Any taxes on a prize are the sole responsibility of the winner. Prizes are non-transferable and no substitution or cash equivalent is allowed except in Sponsor’s sole discretion.  Sponsor reserves the right to substitute a prize of the same approximate retail value.  Prizes consist only of the items specifically listed as part of the prize.  Certain conditions and restrictions may apply. All costs and expenses not specified herein, related to any prize or incurred by accepting the prize, are the sole responsibility of the winner.  Odds of winning depend on the number of eligible entries received and the quality of your submission as judged by the below criteria.


WINNER SELECTION: Entries will be judged by representatives of Sponsor. Following the Entry Period, one (1) potential winner will be selected from all eligible entries to win the Grand Prize Pack based on the following criteria:

  • The recipe photographed is associated with a mom – 45%
  • Photo clarity and quality – 55%


If, after the judging process, multiple Entries are tied, the winner will be determined based on the tied Entry that received the highest score in the “photo clarity and quality” criteria. If ties still remain after this tie-breaking process, Sponsor will select new judges to judge the remaining tied Entries, based on the above judging process.


The potential winner will be notified by a comment on the Instagram photo used for entry on or about May 13, 2015. Sponsor comment will give instructions on how winner should contact Sponsor through email to claim Grand Prize Pack. The winner must reply to the winner notification from Sponsor and include the mailing address and email address of the winner within forty-eight (48) hours.


If any notification or prize is returned as undeliverable, a requested response is not received by Sponsor in the required timeframe or the original winner is deemed ineligible for any reason, the original winner will forfeit the prize in its entirety and the Entry with the next highest judged score will be deemed the winner.  The potential winner may be required to complete and return an affidavit of eligibility, liability release, publicity release (if not prohibited by law), and any other requested documents, including any required tax documents (collectively the “Documents”), within the time specified in the Documents or the prize may be forfeited in its entirety and the Entry with the next highest judged score will be deemed the winner.  Award of prize and confirmation of winner is contingent upon potential winner’s qualification and compliance with Official Rules.

PUBLICITY RELEASE:  Except where prohibited, participation in this Contest and acceptance of a prize constitutes entrant’s and winner’s consent that their name, likeness, posts, Entry, Instagram photos, comments, voice and/or biographical data may be used in any medium now or hereafter known for advertising and promotional purposes without limitation and without additional notice, compensation or consent. 


LIABILITY LIMITATIONS: If for any reason the Contest cannot be run as planned, including, without limitation, disruptions caused by Device virus, bugs, tampering, harassment, unauthorized intervention, fraud, technical failures, acts of God, factors beyond Sponsor’s reasonable control, or any other cause that corrupts, affects or compromises the administration, security, fairness, integrity, proper conduct or intended play of the Contest, Sponsor reserves the right, at its sole discretion, to disqualify any individual that Sponsor deems responsible.  


Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications failure, theft, destruction or unauthorized access to, or alteration of, Entries, including any erroneous appearance of qualification for a prize.  Sponsor is not responsible for any problem or technical malfunction of any telephone network or lines, computer online systems, servers or provider, mobile devices, computer equipment, software, failure of any e-mail or Entry to be received by Sponsor due to technical problem or traffic, human intervention, congestion on the internet, mobile application or at any web site, or any combination thereof, including any injury or damage to participant's or any other person's mobile device related to or resulting from participation or downloading any materials in this Contest.  ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY MOBILE APPLICATION OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. 


LIABILITY RELEASE/INSTAGRAM ROLE: By entering, entrant agrees to accept and abide by the rules of this Contest and agrees that any dispute with regard to the conduct of this Contest, rule interpretation, or awarding of a prize shall be resolved by Sponsor, whose decisions shall be binding and final. 


By participating, entrant agrees to release and hold harmless Sponsor, Instagram, related promotional retail partners and each of their respective parent companies, affiliates, subsidiaries, franchisees, service agencies, independent contractors, and the officers, directors, employees, agents and representatives of any of the above organizations from any injury, loss or damage to person, including but not limited to death or property damage due in-whole or in-part, directly or indirectly to the acceptance, use, or misuse of a prize, participation in any Contest-related activity, or participation in the Contest. 


This Contest is in no way sponsored, endorsed, administered by or associated with Instagram. Entrants are providing their personal information to Sponsor, and not to Instagram. The information provided will only be used as indicated by the Sponsor, and entrants have the ability to opt-out of further communications.


DISPUTE RESOLUTION/CHOICE OF LAW: Issues concerning the construction, validity, interpretation and enforceability of these Official Rules shall be governed by the laws of the State of Minnesota. All disputes arising out of or connected with this Contest will be resolved individually, and without resort to class action, exclusively by the appropriate federal or Minnesota State Court. Should there be a conflict between the laws of the State of Minnesota and any other laws, the conflict will be resolved in favor of the laws of the State of Minnesota. All judgments or awards shall be limited to actual incurred out-of-pocket expenses (excluding attorneys' fees) associated with participation in this Contest and shall not include any indirect, punitive, incidental and/or consequential damages.


WINNERS LIST:  The name of the Grand Prize Pack winner will be announced on Land O’Lakes’ Instagram channel following the end of the Contest.


SPONSOR:  The Contest is sponsored by Land O’Lakes, Inc., 4001 Lexington Avenue North, Arden Hills, Minnesota 55126. The Contest is not sponsored, endorsed, or administered by Instagram.



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